The Future of Software in the Age of AI The conversation around software and its future in the age of AI has been fiery the last couple of weeks. With platforms like Figma and Salesforce seeing huge drops in value, people are asking: Who will pay for software if you can just "vibe code" it yourself? Jensen Huang responded by calling this "the most illogical thing in the world," using the analogy that just because you can  build a hammer doesn't mean you want to build it yours

Will people start building their own tools for their personal productivity? And will we see surge of apps and smaller tools built by individuals with an idea - now that the barrier to entry to go from idea to MVP is so much lower?

One of the most critical yet overlooked tasks in marketing is reporting. Obviously, reporting aligns teams and leadership, increasing the chances of spotting a new opportunity or catching an issue early. But beyond that, it builds your credibility. We often work with incomplete data, so educating internal stakeholders on what is actually working is essential. The more we automate and share that information, the stronger that alignment becomes. One of the best use cases for au